This graphic showing what’s actually inside Nutella may make you rethink nutrition labels
• Nutella is often marketed as a nutritious hazelnut spread.
• A breakdown of the ingredients shows that Nutella has very few hazelnuts and is actually made mostly of sugar and palm oil.
Ever seen a Nutella commercial?
Generally, Nutella, a delicious hazelnut and cocoa spread, is marketed as “healthy,” despite basically being a liquid chocolate spread.
Ads feature cherub-cheeked children eating slices of whole-grain bread spread with a frugal amount of Nutella for breakfast.
In most countries, it’s marketed as a simple hazelnut cream, and ads highlight the fact that Nutella has no artificial colors or preservatives.
But Nutella is not exactly a health food.
A now-viral image uploaded to Reddit (and originally created by the consumer center in Hamburg, Germany) shows exactly what is in a jar of Nutella.
While Nutella contains just five ingredients (palm oil, cocoa, hazelnuts, skimmed milk powder, and sugar), a whopping half of the stuff is sugar.
According to its nutritional label, a jar of Nutella has 21 grams of sugar per 37 grams of spread (two tablespoons), meaning that in reality more than half is sugar. Much of the rest is palm oil — solid fat some claim causes cancer.
The label also says that jars contain “over 50 hazelnuts per 13 oz. jar.”
Ferrero, the company that makes Nutella, provided this comment:
“One of Ferrero’s core nutritional beliefs is that small portion sizes help people to enjoy their favourite foods in moderation. The labelling on all our products enables consumers to make informed choices and helps ensure that Nutella can be enjoyed as part of a balanced diet.”
In other words, you may want to cut back on eating it from the jar by the spoon.